NFT-collectible ‘Not From The Zoo’ Launches in Support of PETA’s Work to Help Animals Abused for Entertainment

On the 12th of October 2021 at 12:00 EST, Not From The Zoo (NFTZ) launches its NFT-collectible series, consisting of 8,888 unique editions of animals minted on the Ethereum blockchain. Proceeds from the sale of these unique collectibles will benefit PETA and its work to stop marine mammals, elephants, bears, big cats, and other animals from being separated from their families, confined to tiny tanks at aquariums like SeaWorld or in barren enclosures at roadside zoos or carted across the country for circuses, and beaten and bullied into performing tricks.

“PETA is grateful to have Not From The Zoo’s support in the effort to stop circuses, roadside zoos, and marine mammal parks from using wild animals for entertainment,” says PETA Foundation Senior Vice President Steve Kehrli. “By choosing PETA as a beneficiary, Not From The Zoo is helping to shine a light on the plight of countless captive tigers, orcas, chimpanzees, and more.”

NFT generative collectible projects have recently become a widespread phenomenon, including celebrity-endorsed projects such as Bored Apes Yacht Club and Cool Cats. While some of them set aside a small percentage of their proceeds for charity, NFTZ’s launch marks the first collectible project to designate a charity organization from its inception. 

NFTZ will donate 60% of all of the initial NFT sale proceeds via The Giving Block to PETA, as well as half of the 5% royalty for secondary sales that occur on OpenSea. The remaining amount from collection proceeds will be set aside to ensure the project's ongoing longevity and cover artists' work. The base price of the NFTZ is 0.04 ETH (∼100$ USD), but on the day of launch, the buyers can increase the amount they want to pay, thus proportionally increasing the amount to be donated.

With generative NFT collectibles, an algorithm mixes together traits (or 'properties') like background color, eye type, or a variety of mouths to create many possible combinations of visual outputs. The result is thousands of unique NFTs, each with its distinctive set of attributes. In addition to the generative distribution, the series will include eight unique animals to appear in the collection as 1/1 items. They will honor the species most often exploited for entertainment, including lions, tigers, and dolphins.

One hundred percent of NFTZ’s contributions to PETA will go to support the group’s successful work to expose animal suffering in facilities like the Miami Seaquarium, where the lone orca Lolita is confined to the smallest orca tank in the world; to help shut down more roadside zoos like “Wildlife in Need” of Tiger King infamy, whose owner beat a leopard to death with a baseball bat; and to help rescue bears like Dillan, who is now thriving in an accredited sanctuary after years of being trapped in a concrete-floored cage next to a shooting range.

NFT stands for "Non-fungible token," which means that it's a unique, digital item with blockchain-managed ownership that users can buy, own, and trade. NFTs have become increasingly popular in the past months to assign rarity to digital assets and attract a wide range of collectors. Beyond an image, the technology also offers additional utility such as exclusive access to websites, event tickets, game items, and ownership records for physical objects. 

Users will be able to mint NFTZ on the 12 of October 2021 at 12:00 EST via website.


If you’d like to dedicate attention to the NFTZ cause on your platforms and channels please do not hesitate to use the materials provided in this Press Release and ask us any questions. We appreciate your support in spreading the word.

Not From the Zoo is an initiative undertaken by Ekzai Studio and Electric Artefacts.

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, and PETA entities have more than 9 million members and supporters globally. PETA opposes speciesism, a human-supremacist worldview, and focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment business. PETA works through public education, investigative newsgathering and reporting, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.

Written by
Electric Artefacts

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